M.Cook: Research and Planning Concerns

Charly,

It is vital you maintain consistency not only with the quality of your research and planning but also with the rate with which you finalise your learning.

Please see me for support and guidance if you are finding the demands of A2 Media challenging.

Please use this final week to complete the following posts:

- Popular Culture, Your and Subcultures

- Description of your Target Audience

- Audience Questionnaires and Results Analysis (this does not need to be in written form e.g. audio)

- Goodwin and Mulvey - Theorists

- Research into the Music Video Industry

- History of Music Videos

- Conventions

- Media Broadcast Platform

- History of Your Chosen Artist

Please see you handbook for guidance but also please do not hesitate to contact me for focused support.

Thank you

Mr Cook

Richard Dyer's Star Theory

Richard Dyer's theory reflects on how the artist are a USP, a Unique Selling Proposition meaning that as artists how they affect their audience and how they idolize them results in selling them a style.

An audience that idolizes Jay Z sells different to an audience that adores Green Day as their style of clothing and music communicates to the audience, for Jay Z it more focuses on accessories such as glasses,hat,rings, wrist watch and necklaces, notice how Jay Z has a sort of colour pallet of black and gold. Green Day is a bit more colourful with clothing and hairstyle, their postures in the pictures and their attitude in their music may also have an affect on USP, notice how they are also wearing Converse shoes which for any artist brands affect their audience style of clothing.

                       

An interesting factor to being an artist is how their audience idolizes them, first because of how they feel about their music but then how their values and attitude might revolve into that. Idolization of an artist can be compared to a religion and how they worship the artist through 'believing' in them

An interesting factor to being an artist is how their audience idolizes them,which first starts and enjoying the music might turn into almost having an obsession with them, perceiving them as a sort of religion because of their values. The values of the artist are also something that the audience might become accustomed to or enjoy such as their attitude, if they can relate to the audience in some way due to their life story or way they came from like from a ghetto area etc. Something i think is also interesting to mention is the fact that they have a record label I don't think it's easy for every artist to just become idolized without one of these babies because they actually help put the artist under the spotlight and become more noticed by an audience compared to someone who does not have one.

Examples of ideology in MV

Thinking about who this music video is targeted to there are a lot of features that make it clear that this is targeted at teens male and female, their attitude being very rebellious and their clothing being a sense of formal but contradicting with their makeup and their hair styles, also what makes them targeted at teens is the sense that they are much younger than most of the classically known bands of their genre.

For our music video we will not be giving a USP to our audience, as the themes and style of clothing is focused only for the music video and does not sell a style in which the audience can generally take into their everyday life, BUT we feel this is not an issue as we feel the song and mood that the song gives will be able to communicate a sense of style for our audience.