Charly and Shannon your Rough Cuts demonstrate an emerging engagement
with the music video brief and parts of your research and planning.
The opening of your music video uses establishing shots to
clearly signify the location of your music video. The combination of shots used
coupled with the typography ‘Panic at the Disco’ and ‘Ready to Go’ is engaging
for the audience. Are the locations shot at the start and at the end of your
music video able to feature throughout your music video also?
The mood and atmosphere created by your music video’s music
is high energy with general feeling of fun. No doubt this reflects the genre
and artists intentions. The make-up, costume and narrative are playful and
upbeat. Post the initial establishing shots used during the opening of your
music video would you be able to include quick cuts/cutaways to match the high
energy atmosphere? This could involve both moving image and still image –
lights/signs/people/places/buses/cars shot in a vibrant area such as Camden
using a variety of shot types/angles? Including several rapidly changing consecutive
shots would energise your music video – or time lapse could be an alternative
technique to heighten the energy of your music video.
The themes of friendship/love/loneliness/isolation explored
are captured meaningfully via the ‘selfies’ shot of your main character and the
manikin. Can the joy of this moment be communicated further through various ‘selfies’
of other people/friendships using still photography heighten the tempo and reflect
the mood of the music video? In your planning Shannon youhave indicated the
music video would be a concept based music video without clear narrative – as your
production has evolved a narrative has developed – this is of course fine but is
it possible to include some of the abstract qualities you may have initially wished
to employ to continue to maintain the mood.
Time lapse inspiration (the first one is specific to London –
note the angles as well as the shots):
Variety of shot types plus examples of short, reasonably
quick cuts (1 – 3 seconds) throughout the music video:
Lighting/colours inspiration:
City shots – lights and movement:
Still shots of city/people/places (differing tempo to your
own music video but hopefully a useful example):
Charly and Shannon you have demonstrated a good level of
care and creativity in the development of your rough cut for Ready to Go.
Please maintain your creative focus and drive to develop your final cut. Please
see me should you have any questions regarding the above feedback.
