(link to the M&S advert, problems with converting it)
https://www.youtube.com/watch?v=XpW_htAKSP4
The extracts Saturday Night Fever and the M&S advert are able to relate because they both use the concept of dancing and also use the same song, even though M&S is obviously focused on advertising themselves the fact that they used the same song as Saturday Night Fever might be able to create a meaning for their audience if they have the foreknowledge of where the song originated from, how that effects the audience could be that it brings more attention to the audience if they hear the familiar song playing on TV, they may also relate the song to the advert whenever they hear it, this is an effective way of making the M&S advert memorable and attracts attention towards them as they create nostalgia for the audience.
Katy Perry/Survivor/Queen intertextuality
1) Katy Perry's Roar takes the concept of being weak and then having enough of it and becoming a tiger/ strong in which from being afraid of the jungle she becomes the one to rule it becoming a 'champion'. Something that was easy to notice is that she uses lyrics from Survivor "i've got the eye of the tiger, the fighter" which I felt brought a sense of nostalgia to the audience as most people are familiar with the song by Survivor as it's been used in the Rocky movies and has just become well known through the years, using these lyrics also makes it more eye catching and becomes something people remember Katy Perry - Roar for and will start singing these part of the lyrics.
Stuck in the Sound is a French indie rock band that had been formed in 2002, "Lets go" comes from their latest album "Pursuit" created in 2012 and is followed by two other creative music videos for the album (songs Pursuit and Brother).
The video envelops a narrative story on a boy focused on succeeding in his dream to become an astronaut, having planned his life so far ahead though takes a turn when planet earth explodes, traumatised he reflects on his plans for the future and how it's all been taken away from him now, his goal of becoming an astronaut getting in the way of living a life. Frustrated and a loss for a future, a grasp of a little hope is revealed through his monitor of a woman, a woman to share and create a future with? in a desperate attempt to reach the woman this is when we see our main character looking the most alive, his motivation compared to becoming an astronaut is different and more livelier. In conclusion he is faced with the blonde luscious hair of a man that he misinterpreted as a woman losing hope in his dream again finally comes to his senses and realise that there is nothing he can do for himself and humanity now and sits to play a racing game with his new and last friend with the time they still have left in this galaxy.
I feel the target audience for Lets Go are male and female university students (18-22 years) as I feel the video aspires to attract students of the creative arts, whether it be a musician or an artist/ animator, I feel it also gives off the idea of it being targeted at uni students because it's stylised and a little abnormal in its choice of colours and animation style compared to other animations, pink to represent an asian man and what looks to be a use of the pencil tool to animate the characters which makes them look less smooth and more sharp.
Red Hot Chili Peppers - Under The Bridge
Under The Bridge is an emotional song written by the vocalist of RHCP Kiedis about his experiences with heroin and drug abuse (3 years before the song was created) and his former girlfriend at that time in his life. It is a mix of narrative and performance and shows a mix of different scenes playing over each other as if to resemble the interpretation on being high and illusioned by these blur of images on screen, also to mention that the title "Under the Bridge" is referencing as to where he was taking these drugs.
As an old alternative rock song, i feel that the target audience in todays society is roughly 40 year old men and women who lived with the music, but as of when it first came out I feel it was more focused on teenagers and likely anyone else who has experience problems with drugs. Guitarist Frusciante interpreted the song as sad and depressing and felt that he had to create something a little happier with the chords that he played, which I found was an interesting as it created this mellow mix in the song that almost interprets the song as being high.
Mindless Self Indulgence - Shut Me Up
MSI, a punk rock band that creates wacky songs about sex,drugs and violence and doesn't seem to take making these songs very seriously, what more was expected with a music video, you could say what we hear is what we get. Shut Me Up's video consists of
Goldfish is a duo band which creates electronic music, their song "Fort Knox" features Sakhile Moleshe a vocalist who is featured regularly in their songs as do some other vocalists. Fort Knox is animated by Mike Scott making it a creative piece just like Goldfish's other music videos, this artistic side to it might have an interesting and special reaction to it as it slightly comedic to see these characters with no body, it resembles Chiddy Bang's "Opposite of Adults" music video as they would put big heads of the artists on children, these sort of creative ideas are very eye catching and make it a very unique music video compared to one that would just show them performing, you could say that it relates to Andrew Goodwin's theory saying that electronic music can maybe only be expressed through loads of colours and creative ideas to represent the idea of making loads of different sounds.
The target audience I feel could be anyone as Fort Knox just seems to be a fun and energetic song to listen to, gratification theory can be applied here as the visuals could make from kids to adults entertained and could attract attention to creative students/ people, something almost similar to this would be Tom and Jerry as it's something that has been around for so long and everyone seems to know about the show. I also feel that it doesn't try and send a message either positive or negative like 50 Cent's "In Da Club" which sends a message of being a gangster (or asserting dominance in some way) and instead just tries to be unique and something you can come back and watch for entertainment.
Fort Knox's visuals are able to clearly represent the music and lyrics of the song through the images presented on screen, lyrics are shown through the characters movement and what they do, an example would be when Sakhile (beenie man) is running away from the girl at 1:24min the lyrics "you must try to escape it" playing over it. For music and visuals we can see throughout that the characters are using various items and instruments that are in sync with the song are suppose to represent the different instruments in the song (such as the salt shaker at 0:36).
RUN-DMC - Walk This Way
Walk This Way by RUN-DMC is a collaboration song and music video with Aerosmith in which it creates a mix between RUN-DMC's hip hop and Aerosmith's rock and roll. No doubt an interesting collab between the two as the music video portrays the change in the times shown visually with the gap between the two bands and their style of clothing, props and characteristics.
Aerosmiths rock n roll vibe is shown through their colourful clothing and accessories, their workplace environment messy with posters of pin up girls and their characteristics very wild or trying to provoke RUN-DMC with a look that makes it look like they're saying "our genre's been around longer and we know we're better than you", In contrast to this, DMC present themselves in matching black clothing and hats along with their gold chain and matching adidas shoes, their workplace is presented to look more professional with a giant print of their logo on the wall and the whole room and equipment black, their characteristics more bopping and expressing what their singing through movement (mostly with their hands). I think it's interesting to mention the difference between the two of them because it represents the contrast between Hip hop and Rock and also likely shows the sort of lifestyle that both of their audiences live.
I feel although the music takes on two genres it is more focused at hip hop making the target audience teenagers, I think this because of the featured gold chain and branded shoes that RUN-DMC wear as they are both something that teens are aware of wearing to represent their like in genre as well as the idea that it still happens today, an example that I can think of is Robbie "Williams - Candy", although not the same genre it pushes the idea of branding its genre with clothing between 2:20 and 2:30 as even though he is in knights armor they insist on present his nike shoes and dedicate a shot to just the shoes just as RUN-DMC has.
Panic! at the Disco is a rock/pop genre band which formed in 2004 and have been around since. Gospel has been considered as an alternative rock cover and looks at showing a narrative through movement while vocalist Brendon Urie lip syncs along with the song.
Camea shots in the video are mostly close ups as the hands of people try to hold him down i.e. not letting him go, these scenes are quite intense as the camera moves around to the action of these hands and what they are doing to him, the narrative can be portrayed as Bendon not being able to go to the afterlife likely due to family still mourning over his death.
