Intertextuality

Starter

(Saturday Night Fever - you should be dancing)

(link to the M&S advert, problems with converting it)

https://www.youtube.com/watch?v=XpW_htAKSP4

The extracts Saturday Night Fever and the M&S advert are able to relate because they both use the concept of dancing and also use the same song, even though M&S is obviously focused on advertising themselves the fact that they used the same song as Saturday Night Fever might be able to create a meaning for their audience if they have the foreknowledge of where the song originated from, how that effects the audience could be that it brings more attention to the audience if they hear the familiar song playing on TV, they may also relate the song to the advert whenever they hear it, this is an effective way of making the M&S advert memorable and attracts attention towards them as they create nostalgia for the audience.

Katy Perry/Survivor/Queen intertextuality

1) Katy Perry's Roar takes the concept of being weak and then having enough of it and becoming a tiger/ strong in which from being afraid of the jungle she becomes the one to rule it becoming a 'champion'. Something that was easy to notice is that she uses lyrics from Survivor "i've got the eye of the tiger, the fighter" which I felt brought a sense of nostalgia to the audience as most people are familiar with the song by Survivor as it's been used in the Rocky movies and has just become well known through the years, using these lyrics also makes it more eye catching and becomes something people remember Katy Perry - Roar for and will start singing these part of the lyrics.

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